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K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Culture Queen. There's an entire Twitter account -- BTS on Billboard! Register in seconds and access exclusive features. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. (February 14, 2022). Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. . Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . BTS always seem to do better and better after each comeback, especially on the charts. [Price List], 5 Steps For Sending The Perfect Demo Submission. account. (image via Vivid Seats) Vivid Seats also notes . BTS's Jin updates his Instagram for the first time in 2023! ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. What do you want to do? [Online]. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Here, Im using Python as the programming language. Korean Foundation for International Cultural Exchange. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. In part, this is due to South Koreas position as an economy driven by exports. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Would love your thoughts, please comment. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. This number was for those searching for a ticket to a BTS concert on the ticketing website. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). 10.14.20. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. If you are an admin, please authenticate by logging in again. Are you interested in testing our business solutions? Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Top North and South American Cities for K-Pop. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Top North and South American Cities for K-Pop. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Check out our five best free-to-play Kpop games made especially for KPop fans. Korean Foundation for International Cultural Exchange. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Contrarily for males, the money that they spend is around $50 to $100. FYI, this is . While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. 1. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. statistic alerts) please log in with your personal account. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. From new album releases to concert coverage and beyond, we've got you covered. Male idol groups are usually like 95%+ women. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Screaming Fangirl. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. In part, this is due to South Koreas position as an economy driven by exports. Opinions expressed by Forbes Contributors are their own. "How popular is K-pop in your country at the moment? Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. For years, Beliebers stood above all other fan armies on social media. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Why Doesnt Elon Musk Fund Twitter Until It Turns Around? BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. You can only download this statistic as a Premium user. Statista. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." can someone list what groups on the list? Profit from the additional features of your individual account. Througha proactive, data-driven approach to growing their audience. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Other East Asian countries have a somewhat misleading representation within this data. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Please do not hesitate to contact me. You can also find the Tableau Public visualization dashboard I've created to support this article. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. 4. aespa Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Dancer at Heart. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Business opportunities soon followed. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Your home for data science. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. There are also historical and economic ties with the region. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Check your email for magic link to sign-in. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Please create an employee account to be able to mark statistics as favorites. The Western Hemisphere: K-Pop Consumption and Engagement. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Most fans really are early teens or in the 20s range. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. In Korea, Kpop (both male and female groups) are largely made up of female fans. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Participation is voluntary and all information is confidential. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Japan, the second largest music market after the United States, has a massive K-Pop following. This is consistent across both Instagram Followers and YouTube Views. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. They have no real life knowledge so they just believe and go hard for anything. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. You need at least a Starter Account to use this feature. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Audiences who are 45-54 years old make up 7% of traffic to the site. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Here for the Music. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. A Medium publication sharing concepts, ideas and codes. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. However, EXO was shown to have the highest percentage of males (9.3%). When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Statista. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Of course, there were a. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Warner Bros. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Love that more females are listening to female groups. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. You must be a member in order to leave a comment. This is unsurprising given its large multi-cultural population. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. 7) when looking at Instagram Followers. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. As for the occupation, most of them are students followed by nurses or caregivers. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Fans recently crowdfunded around 3 million baht (around $95,000) to . Original question: "How popular is K-pop in your country at the moment? A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Spanish tracks and collaborated with local artists. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} The industrys significant growth also leads to the significant growth of a number of fans all around the world. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). K-Pop itself has been crafted with the goal of accessibility in mind. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Other East Asian countries have a somewhat misleading representation within this data. Korean Foundation for International Cultural Exchange. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). (2020). Access to this and all other statistics on 80,000 topics from, Show sources information First was the young, diverse, and digitally native Generation Z coming of age. February 25, 2020. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Show publisher information Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. As the K-pop fandom's political organization becomes even more mainstream,. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. You need a Statista Account for unlimited access. You can only download this statistic as a Premium user. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. "Popularity of South Korean pop music (K-pop) worldwide in 2021."