who are the stakeholders of easyjet

These were flown on two routes: Luton to Glasgow and Edinburgh. They are widely known with their, Premium EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Southwest Airlines Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game Ryanair Stakeholder analysis, Stakeholder Relationships Collect and evaluate economic factors which might influence EasyJet general business environment. Political Factors Stakeholder analysis Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. It has 29 bases across Europe, the largest being Gatwick. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. Low-cost carrier we will get information about EasyJet from the textbook and the Internet. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. It has seen an increase in customer loyalty in its core markets. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium A2 US Government and Politics A.J. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? The series, while not always portraying the airline in a positive light, did much to promote it during this time. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Pressure groups and government. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). But stakeholders can also be employees, bondholders, customers, suppliers and vendors. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Popular books for Law and Public Services . The airline's monthly inflight magazine is called The Traveller. Management This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Germany [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Stakeholder analysis Stakeholder Its principal activities include airline operations and aircraft trading and leasing. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Strategic management, Stakeholders Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Employment When flights are cancelled, passengers are supposed to be reimbursed within one week. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : It is more suitable for students and ordinary income people. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. What Stakeholders Want From Easyjet 2022-11-21. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). An aerial view of SEN. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. 3.1.2 Allowances 4 British Airways Thu 28 May 2020 04.59 EDT. Germany [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Background 3 Southwest Airlines This is particularly shared among young travellers and several business travellers. You also have the option to opt-out of these cookies. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Kyoto Protocol The Annual General Meeting will be held on Wednesday, 23 December 2020. Case Study easyJets $500 Million Gamble Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Table of Contents Also the product that airlines serve is a somewhat typical service. Below are the introduction, body and conclusion parts of this essay. These cookies ensure basic functionalities and security features of the website, anonymously. 3.7.2 Managing, Premium In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Management In September 2018, he suggested there should be a law to favour more women pilots in the industry. 1. Internal stakeholders are those from within the, Premium Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. EasyJet has a unique geographical location because it was born in England. INTRODUCTION vii [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. DEVELOPMENT SUGGESTIONS Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. 's total fleet comprises entirely Airbus aircraft. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium We are a low-cost European point-to-point airline. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Easyjet stakeholders. Despite the global recession the Easyjet is making significant profits. Premium Necessary cookies are absolutely essential for the website to function properly. 2. Easyjet Case Study. Pricing It was a shaky start but one that would grow into a stable foundation. Southwest Airlines (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. All in all marketing is one of the most elements, Premium 1. Stock market Figure 1: EasyJet stakeholder map. EasyJet's biggest shareholder, the . PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Easyjet. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. They influence the companys decisions as they are the main say of it. 1. Which two stakeholders will this cause conflict between? EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . EasyJets Business Model Analysis The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. London Gatwick Airport [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Airline Premium EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Low-cost carrier (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. But its time that we took responsibility for the effect flying has on the environment. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. EasyJet endeavours to respect the principles of the ILO . A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Ansoff's Matrix. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Airlines which fail to comply with strict, Premium Butterworths Company Law Handbook K. Walmsley. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Picture 1. Low-cost carrier The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Easyjet Plc. 1. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. We also use third-party cookies that help us analyze and understand how you use this website. 3.3 Promotion 7 At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Which stakeholders are critical to the business? Lorem ipsum dolor sit amet, consectetur. The cookie is used to store the user consent for the cookies in the category "Analytics". As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Airline Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. 1 minute read. Conclusion 13 CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Stakeholder, principles followed by Easyjet can be emulated and how. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. 1. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. However, its operating profit has decreasing which may influence take more loans from financial institutions. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. It is more suitable for students and ordinary income people. Ryanair Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Government guidance and assistance available to travel and tourism businesses. Trade union 1.1 Introduction. Motivational and inspirational This gives a load factor of 92.6%. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Premium Interviews by Ross Falconer. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. Competition EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Marketing Geneva was EasyJet's first new base outside the United Kingdom. Business Model Analysis Analytical cookies are used to understand how visitors interact with the website. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Start a PESTEL analysis for the general business environment of EasyJet. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Other impacts 10 EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. In April 1998 EasyJet went online. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". 3.7 People 11 The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. [53] It also announced its first annual loss during the 25 year history of the company. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Name: Doancan Yksel [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Technological impacts 8 You'll get a detailed solution from a subject matter expert that helps you learn core concepts. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. A shareholder, though, is someone who has invested in a corporation. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Introduction 3 [22], EasyJet's aircraft cabins are configured in a single class, high density layout. 3.7.1 Management 11 [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Airline There is two different types of stake holders these are internal and external. Economical impacts 6 Airline Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. [85], EasyJet serves 136 destinations (as of February 2019). They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Good Essays. This report will consist of an analysis of EasyJet's macro and micro marketing environment. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. 4.2.2 BIBLIOGRAPHY The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. P2 M1 and D1 [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. However, you may visit "Cookie Settings" to provide a controlled consent. Carbon dioxide, organization. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. The two organisations I will be looking at are Tesco and Macmillan. 5. easyJet This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Branding 11 1st Business: Nike 1.4 Research objectives. Its strategy of success entails focusing on the economical strategy. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft.
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